![]() ![]() Professionalism is this thing that asks you to sand off all the interesting aspects of people’s personalities, backgrounds, and interests. I’ve said for a long time that we have to behave professionally but need to avoid “Professionalism” with a capital P at all costs. I wanted to create a company that has a framework around it but is ultimately a canvas for the people. ![]() Those 4 things nudge the culture in the right direction but also leave a whole lot of room for people to be themselves. We have 4 core values: take care of each other, collaborate inside and out, speak up, and produce amazing work. Culture is the rituals that arise out of connections in the company with a very intentional framework around it. Those are not solutions and don't begin to define culture. Those are nice things but they’re amenities. It’s not about free M&Ms, dry cleaning, or massages at work. Most companies define culture by the amenities they provide. The challenges get balanced out by getting to see people enjoy each other’s company, thrive, make amazing things, and all in a genuinely embracing and kind environment. By focusing on culture it allows people to do all of the things they are capable of, rather than just fulfilling a role. Now it’s a lot more sophisticated but we do it because of the culture. We also help them adapt to a very transformed world because large companies do that more slowly than small ones, so we become a nimble partner to them.īecause it’s better than a straight job. We generally help very large companies reach the people they want to reach more successfully and have stronger and more harmonious brands. Strategy, data analytics, creative development, and the creation of things. We are an agency that provides a full suite of services relating to a world that has become completely connected and digital. What is Big Spaceship and how does it work?īig Spaceship is an anomalous entity, although we are an agency and we live in a world with a sea of agencies, we’re a bit different. When I started it, we were just figuring it all out. I was a film major at Vassar College, but there was no school for what we do at our company. We’ve gone through multiple epic disruptions along the way. I started Big Spaceship way back in 2000, which in digital years is a really long time ago. ![]() Please give a brief description of yourself and company. He is a frequent Lecturer at NYU Stern Business School. Michael Lebowitz is the Founder and CEO of Big Spaceship, a digital advertising agency. ![]()
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