![]() ![]() In the years following The Blair Witch Project, numerous found-footage horrors blatantly ripped it off. ![]() ![]() Though it was not the first found-footage horror film to be made, The Blair Witch Project first popularized the subgenre. Directors Daniel Myrick and Eduardo Sanchez were able to capture moments of genuine fear from their actors, and the unmatchable conclusion still feels so terrifyingly real. For those who listen and watch closely, The Blair Witch Project is an incredibly rewarding horror experience. The movie brilliantly sets up the legend with several interviews with the town’s locals, and each character’s reactions to the stories are interesting to note. It opens with a description explaining the footage was found a year after three film students disappeared while making a documentary on the Blair Witch legend. Even after all these years, it remains perhaps the most effective found-footage horror movie ever made. The actors did not appear on any talk shows or promotional materials for the film and Donahue’s mother even received sympathy cards. Its magnificent marketing campaign listed the three leads – Heather Donahue, Michael Williams, and Joshua Leonard – as missing, and staged police reports were posted to the movie’s official website, which reported on their disappearance. It cemented a formula that is instilled to this day and has inspired several rip-offs and spoofs. A true found-footage masterpiece, no one can question the impact The Blair Witch Project has had on the subgenre. ![]()
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